Medical spa marketing. Review uri icon

Overview

abstract

  • Medical spas are different. We are not just selling medical and dermatology services; we are offering clients viable new solutions to their skin care, body care, and hair care challenges. Traditional medical marketing becomes blurred today, as the expansion and acceptance of medical spas helps you to effectively compete with traditional skin care clinics, salons, and spas, while offering more therapeutic treatments from professionally licensed doctors, nurses, aestheticians, massage therapists, spa professionals, and medical practitioners. We recommend that you make the choice to successfully and competitively become a market-driven medical spa with an annual strategic plan, rather than an operationally driven business.

publication date

  • July 1, 2008

Research

keywords

  • Advertising
  • Balneology
  • Dermatology
  • Marketing of Health Services
  • Private Practice

Identity

Scopus Document Identifier

  • 44949120576

Digital Object Identifier (DOI)

  • 10.1016/j.det.2008.03.009

PubMed ID

  • 18555955

Additional Document Info

volume

  • 26

issue

  • 3