In a previous paper, it was argued that alertness, selectivity (set), and processing capacity (consciousness) could be identified and studied as separate components of attention. The current paper develops this theme by showing that alertness does not affect the buildup of information within the memory system but only the rate at which a later system responds to that information. Thus, in standard reaction-time tasks, increased alertness produces a reduction in reaction 'time but no decrease in errors. In contrast, providing a model of the signal the S is to process improved both speed and accuracy. The,. presence of a model of what the S is to process varies the vertex neural response to that specific signal as compared to a mismatching signal in the first 200-300 msec after its presentation. Three accounts of this effect are: speeded processing of a matching stimulus, habituation of the electrical response to a matching stimulus, and prolonged or enhanced processing of a mismatch. Evidence favors the first of these explanations, but the other two cannot be dismissed as possible contributors to this effect.